Monday, September 15, 2014

How will Apple convince you to buy the iwatch

Iwatch concept
This is so will all start with a friend...or a snarky blog post about how wasteful spending is what's wrong with America...but then again...if it looks like this I might just have to have one! X.x'

It will start with a friend. A friend who lives in San Francisco, maybe. Or who works as a venture capitalist. Or who recently had a birthday.
This friend will be wearing an Apple Watch. And at first, you'll giggle. It's a wrist computer! It looks silly, like something out of Dick Tracy. You'll say something snide, like, "Get a lot of dates with that thing?" The friend will laugh good-naturedly. He'll show you some of the things the Apple Watch can do: Twitter notifications, turn-by-turn directions, conversations with Siri. You'll pretend to be wowed. You'll move on to other subjects.
Then, a few weeks later, you'll start seeing more of these goofy-looking watches being worn by actual humans. Your boss will get one for Father's Day. They'll raffle one off at a benefit dinner. A hot woman will be wearing one in a restaurant and, somehow, be pulling it off. People will start talking about it in your earshot. Eh, the battery life isn't great, but it saves me a lot of time when I travel. Oh yeah, I use it to pay for stuff. Did you know you can share your heartbeat with this? 
Better, cooler apps will be built for these watches. Silly apps that let you take selfies and send them places. Useful apps that put vital information on your wrist when you need it. Apps for work, for commerce, for killing time on the subway platform. Then the accessories will come: rich-looking leather bands, gorgeously thin Chanel straps, carrying cases that have an extra battery tucked away inside. You'll get numb to the boxy, geeky look of the watches. Maybe one day, you'll catch yourself admiring one from afar. Is that ... an Apple Watch?
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